“Bridgestone Group Awards 2018” Awards Ceremony

Bridgestone Group Awards Socially Responsible Projects


Tokyo (April 13, 2018) - Bridgestone Corporation today announced that "Bridgestone Group Awards 2018" awards ceremony was held on March 28, 2018.

The Bridgestone Group Awards are a recognition program open to all organizations and employees of the Bridgestone Group. The Awards were created with the purpose of increasing employee awareness of corporate activities based on the Bridgestone Corporate Philosophy, fostering a sense of unity among Group employees and recognizing accomplishments. This recognition is the highest level of awards within Bridgestone Group and plays an important role in working toward achieving the Group's ultimate goal of becoming a truly global company and "Dan-Totsu" (Japanese term for the absolute and clear leader) in all aspects of our businesses.

Based on its Corporate Social Responsibility (CSR) commitment "Our Way to Serve", the awards fall into five categories: "Achievement", "Mobility", "People", "Environment" and "Management Fundamentals". Bridgestone's global executive committee members selected applications from all global business units to determine this year's winners. As a result, among all the various activities conducted by organizations and employees of the Group, seven activities were selected for recognition this year.

The Bridgestone Group considers the Bridgestone Group Awards as an important management tool. Amid significant change in our operating environment, innovation and continuous improvement is essential in order to secure a competitive advantage and create value for both the customers and society. By recognizing outstanding activities through the awards and sharing examples of best practices, the company believes they can achieve further improvements across the entire Group.

The activities selected for recognition are as follows.



About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.